The Essential Role of Pharmacists in Multi-Touchpoint Pharma Marketing
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Amanda UngPharmacist / Director of Professional Affairs, Canadian Pharmacists Association
I am very excited and honoured to be here serving Canadians across the country in my new role! I am an Ontario pharmacist who has been truly blessed to experience such a diverse career within the health care and pharmaceutical industry. In my journey, I have worked in various pharmacy settings, as well as undertaken numerous unconventional leadership roles in global pharmaceutical companies, the Ministry of Health, and even SunLife Financial. Like many Canadians, my dream of becoming an entrepreneur finally came true during the last decade and that opportunity allowed me to own and operate a community pharmacy and several other health related businesses. During this season of my life, I am called to serve at the CPhA and I bring everything that I have learned and experienced to improve patient care for all Canadians.
Catherine ColesDirector, Trade Relations & Strategic Partnerships, Bayer Pharmaceutials
As the Director of Trade for pharmaceuticals, my role is to find insights, develop ideas and provide guidance to maximize professional relationships with business partners to drive mutual top line and bottom line growth.
I am currently responsible for the trade relationship with McKesson, Loblaw/Shoppers Drug Mart, Pharmacie Jean Coutu, Familiprix and K&F within the pharmaceutical industry. I am also accountable for managing Strategic Partnerships with Specialty Distributors.
I have over 7 years of progressive marketing experience at Bayer. I have held various Channel and Brand management positions beginning with the Health Care Specialists Channel, Hospital and Institutional marketing and Retail/ Trade Management.
Kristina Belyea Moderator | Director, Partnerships and Commercial Sales, Canadian Pharmacists AssociationKristina BelyeaModerator | Director, Partnerships and Commercial Sales, Canadian Pharmacists Association
Kristina currently works for the Canadian Pharmacists Association. In her role she helps her CPhA, she expands their reach to their target markets through exploring strategic partnerships, product development and investments. Kristina drives to be as knowledgeable as possible about the market she is working in and is always enthusiastic to tackle any projects. This knowledge gained and strategic out of the box thinking supports her company to achieve their revenue and business development targets. Kristina’s favourite part of her job is working with people, building a good foundation for mutual success. With a high level of emotional intelligence, she has the ability to quickly read people and make them feel at ease. Through her actions, words and storytelling skills, Kristina’s super power is her ability to converse and create a high level of engagement with anyone.
Steve TothDirector, Lampyon Health Communications
Steve is Director of Lampyon, an integrated health communications and creative agency that provides consulting and production services to organizations across multiple health sectors as a strategic partner in their marketing communications, branding, visualization, medical education and virtual event service needs. He is a Member of the Board of Directors of the Ontario Pharmaceutical Marketing Association and a Senior Marketing Advisor to Corozon Consulting, which is a Canadian pharmaceutical consulting firm, providing front-line solutions to the Canadian pharmaceutical industry.