How Canadian Marketers Can use AI-powered Innovations to Boost Their Brands
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Don WattsPresident, Khure Health
Don has a 20+ year background in Pharmaceuticals and Medical/Surgical Businesses. His Sales and Marketing Management experience was built during his time with Organon Biosciences, and leading business units at Bausch and Lomb, and Medtronic in Canada. Most recently Don was VP, Sales and Marketing at Fresenius Medical Care, focused on dialysis and specialty renal pharmaceuticals.
Don joined Khure Health as its President in early 2020 and found it to be exactly what he had prepared himself for over his career. “We’re harnessing the power of AI and advanced algorithms on our clinical intelligence platform to leverage the vast amounts of data within the EMR. As a result, we are helping technology-enabled physicians practice personalized medicine and significantly improve their care of complex patients…with the click-of-a-button. We are also helping innovative pharmaceutical manufacturers flip the traditional model on its head and positively disrupt their strategic approach to effectively and efficiently growing their business. Using our advanced technology, we can achieve more in one hour with a physician than years of traditional approaches.
Jennifer MeldrumCo-Founder & Managing Partner, PEAK Pharma Solutions Inc. / President, OPMA
Accomplished pharmaceutical executive with demonstrated experience in the area of sales, marketing, operations, and business development. Hands on experience and skills in optimizing people and processes to achieve organizational excellence. A leader who creates a culture of integrity, transparency, collaboration and reward. Proven success in establishing strategic partnerships with customer centric solutions with the organization she co-founded: PEAK Pharma Solutions Inc.
Orchid JahanshahiVice President, Life Sciences, ODAIA
Orchid Jahanshahi is a persuasive and passionate
commercial leader with extensive experience in Marketing
Management, Sales Management and Global Brand
Strategy in the biopharmaceutical sector. She has held
numerous progressive roles in bringing specialty and
primary care treatments to healthcare professionals.
Orchid worked in Canada and the United States at six
Fortune 500 pharma companies and in various therapeutic
areas including Neuroscience, Multiple Sclerosis,
Cardiovascular, Wound Care, Oncology and Hematology.
Orchid has a proven eye for organizational talent, having
led critical change by engaging associates to nurture their sense of purpose, while
coaching for stellar business targets. As a collaborative people leader, she embraces
Diversity and Inclusion, having implemented training on Unconscious Bias at a large
In 2020, Orchid pivoted her career to the artificial intelligence space at two separate
Toronto tech start-ups with the vision to create awareness for the ethical use of AI, and
to help unleash the power of AI-powered predictive analytics for the life sciences sector.
In her current role as VP Commercial, Life Sciences at ODAIA, Orchid is responsible
for the Sales and Marketing strategy of MAPTUAL, a SaaS Customer Data platform
designed to automate real-time insights with AI/ML for the biopharma industry.
Orchid is a member of the Board of Directors of Kinark Child & Family Services’ Board
of Directors and was a previous Education Chair of OPMA.
Orchid holds an MBA from Ivey School of Business, University of Western Ontario.
Shawna BoyntonOmnichannel Marketing Manager, Novo Nordisk
Shawna has eight years of experience in the Pharmaceutical industry. She started her career building her own fitness business while working at a startup company in Consumer Packaged Goods. Most recently, Shawna has joined Novo Nordisk Canada to lead the Digital Transformation as an OmniChannel Marketing Manager. Shawna has also recently joined the Women Leaders in Pharma Executive Leadership Team as the Digital Lead. Prior to Novo Nordisk, Shawna was part of the GSK Canada team starting out as Sales Representative in 2013. She soon after continued to follow her passion for health and wellness focused on customer experience in the digital space, and moved into a Digital Marketing Manager position on the newly formed Digital Team at GSK. In this role, Shawna partnered with Brand teams to develop digital strategies and Above Brand digital capabilities to accelerate the commercial transformation. Shawna has a customer experience focus to bring value to customers and optimal health outcomes to patients while driving profitable growth. Shawna is known for her agility, strategic thinking and innovative mindset to accelerate Digital Transformation and Innovation.