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CategoryPATIENT – SUPPORT MATERIALS AND/OR EDUCATIONAL DISEASE MATERIALS
Sub-CategoryDIGITAL
Entry TitleThe Biktarvy Pill Campaign
ClientGilead Sciences Canada, Inc.
Featured ImageFeatured Image
Short Description

Gilead has a successful history of bringing game-changing therapies to the HIV community and their latest therapy, Biktarvy is no exception. Gilead wanted to initiate dialogue between Canadians living with HIV who'd benefit from a switch to Biktarvy, and their MDs. CPC worked closely with Gilead to develop an omni-channel campaign, dubbed, The Pill. These unexpected images of people sharing why they chose Biktarvy, were shared using a targeted digital media buy and prominent OOH ads nationally.

ExplanationCPC_TheBiktarvyPillCampaign_Rationale.pdf
Agency / CompanyCPC Healthcare
Team Photo