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CategoryCONSUMER – NON-BRANDED DISEASE AWARENESS/PUBLIC SERVICE ANNOUNCEMENT
Sub-CategoryDIGITAL
Entry TitlePersonalizeHemA Digital Marketing Campaign
ClientTakeda Canada Inc.
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Short Description

The PersonalizeHemA Ecosystem is designed to help people living with hemophilia A reflect on how the disease affects their quality of life and to seek a personalized approach to bleed prevention with their healthcare team. Our marketing campaign leveraged a multichannel approach, utilizing digital and social platforms. A wide range of creative reflects the diversity of the audience, with the goal to inform and inspire engagement with the full spectrum of PersonalizeHemA resources available.

ExplanationPersonalizeHemA-Digital-Marketing.pdf
Agency / CompanyRenegade Healthcare/Takeda Canada Inc.
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