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CategoryHEALTHCARE PROVIDER – PROFESSIONAL AUDIENCE
Sub-CategoryDIGITAL
Entry TitleMULTIPLE MYELOMA ASSESSMENT PATHWAY (M.M.A.P.)
ClientGenzyme Canada Inc.
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Short Description

In multiple myeloma, numerous complex treatment paradigms make decision-making difficult to navigate. Watching Hem/Oncs draw algorithms in Advisory Boards revealed that they all treat differently based on province/centre. We had to somehow ease our product SARCLISA into their algorithm and treatment set. Inspired by the way travel websites help narrow vacation choices, we designed a web-based medical education program that helped Hem/Oncs navigate real-patient-based complex treatment pathways.

ExplanationM.M.A.P_Explanation_No-Fixed-Address-Inc.pdf
Agency / CompanyNo Fixed Address Inc.
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