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CategoryHEALTHCARE PROVIDER – PROFESSIONAL AUDIENCE
Sub-CategoryDIGITAL
Entry TitleCountry Lead - Rare Disease
ClientFred Little
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Short Description

This innovative visit tool is a great balance between emotional approach, technology, and medical education. The objective is to offer the endocrinologist a way to experience the day-to-day impact of the uncontrolled disease, a perspective usually unavailable to the physician, and to increase the sense of urgency to control the disease, including comorbidities. The concept is to use the augmented reality as a revelator to see what's "behind the scene" of daily occupations and moments of life.

Explanation210521_OPMA_SKUY-AWARDS_AcroFINAL.pdf
Agency / CompanyTrois Prime / Pfizer
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